The Mall magazine was created to showcase emerging/start-up businesses and entrepreneurs of blacks in North America and clearly tell their untold stories and challenges, especially how they came to be where they are today.

it aims at exploring the world on African businesses, especially start-ups, in the whole of Canada and the people behind them including their varied cultures, music, traditional beliefs, fashion, games and other relevant but largely untold stories of their lives.

The Mall Magazine is intended to be distributed freely in public and private offices, such as banks, restaurants, libraries, places of worship, gyms, and eateries will be designed and produced as a 52-page magazine complete with various news articles of relevance, photos, product and services reviews as well as advertisements.